Your store, redesigned by us.

The three moves

1. A headline that says what they make

   The hero names the material, the two glazes and the handmade variation, with one clear button a phone shows without scrolling.

2. Shop by glaze

   Oat and Rust get a section each, so a shopper can pick a finish first and build a matching set from there.

3. Cards that answer questions

   Every product card carries one practical detail from the description, like the 12 oz mug, so people decide without opening every page.

Open the full concept (Sablewood Stoneware, opens in a new tab)

The three moves

1. A headline that sells the lineup

   “Red on everything. Green on tacos. Smoke on ribs.” tells a new visitor what they make and how to use it in one glance.

2. Pick by plate

   A section lists the foods from their own descriptions and links each one to its bottle, with a simple mild, medium and hot guide.

3. The gift gets its own band

   The Trio Gift Box sits next to the holiday order deadline, which turns a banner nobody reads into a reason to buy now.

Open the full concept (Brindle Pepper Co., opens in a new tab)

The three moves

1. A headline that makes the case

   “Bags you rewax, not replace” says the product and the promise above the fold, with one Shop bags button.

2. The rucksack, up close

   An oversized crop breaks the bag into its three materials, then pairs the yearly rewax with free repairs for life, right before the buy button.

3. Their green, given room

   The moss green, logo and slab serif stay. A canvas neutral, leather brown and brass accent come from the products, and every pairing passes contrast checks.

Open the full concept (Fenmoor Outfitters, opens in a new tab)